Our Story
A family-run business, sharing heartfelt, ethically made designs from our home to the world.
Hope & Humble Beginnings
A spark of positivity in 2012 led our design director Kerry Bower to create her own range for the wholesale company she had co-founded with husband Peter years prior. Soon enough, the pair partnered with long time collaborator Vanji in India to establish Raine & Humble: a handcrafted homewares brand with heart.
Our first line launched just after the Global Financial Crisis, at a time when many businesses were struggling, and morale was low. In response, Kerry was inspired to craft a simple text design, featuring words of hope.
Today, we work closely with our community of distributors in Australia, New Zealand, the US and Europe to share a trove of sustainably and ethically produced kitchenware, napery, linen and home accessories. In 2020, we’re also branching out into handmade fragrances and soaps.
“The message was peace, love and happiness: all the things you want to bring into a family home, rather than what was on the news constantly. It was neutral and subtle, but I think it spoke to people because it was lighter, and something that stands for good.”
— Kerry Bower
Sustainability & Social Responsibility
By integrating a recycled fabric initiative and saying no to plastic packaging, Raine & Humble minimises our carbon footprint at every turn. We are also proud to uphold industry-leading European standards in dyeing and textile manufacture.
Guided by Vanji’s dedication to philanthropic work for the marginalised in India, our business proactively supports the skilled craftspeople in our community, ensuring secure livelihoods for their families.
“Now we’re having conversations about ethical business in the mainstream, which is really positive. Our work has really opened my eyes to the impacts of consumerism in developing nations, and the privileges we have in the West. We believe in strengthening our business and community from the ground up.”
— Kerry Bower
Aussie Design & International Appeal
We love to see our relaxed, approachable designs making their way into homes all throughout Australia, New Zealand, the US and Europe. Our creative team keeps tabs on seasonal trends, maintains cherished relationships with distributors, and enjoys catering to a worldly market.
“It’s amazing to see our designs being well received across the board. In some respects, it’s lovely that society is now so global - we’re all on the same Instagram, we can share inspiration, and we’re all on the same page.”
— Kerry Bower